The Channel logo

News

By | Tony Smith 16th November 2005 11:24

AMD paints white-box notebook vision

Speed time to market

AMD is to develop a series of barebones notebook PCs in a bid to bring OEMs and system builders into the company's fold, the chip maker said yesterday.

Speaking at the firm's annual analyst conference, Marty Seyer, head of AMD's microprocessor business, said the system would bundle AMD processors, integrated chipsets from ATI and Nvidia, plus ancillary I/O chips.

Seyer said the systems would help smaller computer-makers bring notebooks to market more quickly, CRN reports.

With almost all of the world's laptops being designed and manufactured in Taiwan, there's a ready supply of no-name notebooks for smaller computer-makers to buy in, rebadge and ship out. But just as they've opted for barebones desktops they can kit out themselves, it has been suggested such firms will favour similarly empty notebook chassis which they can customise and differentiate. Intel has been pushing this idea for some time, and now so is AMD.

AMD also hopes the move will bring it wider support for its mobile processors, which have languished somewhat in the shadow of Intel's Centrino platform. ®

alert Send corrections

Opinion

Chris Mellor

Drives nails forged with Red Hat iron into VCE's coffin
Sleep Cycle iOS app screenshot

Trevor Pott

Forget big-spending globo biz: it's about the consumer... and he's desperate for a nap
Steve Bennet, ex-Symantec CEO

Chris Mellor

Enormo security firm needs to get serious about acquisitions

Features

Windows 8.1 Update  Storeapps Taskbar
Chinese Buffet self-service
Chopping down the phone tree to scrump low-hanging fruit
An original member of the System/360 family announced in 1964, the Model 50 was the most powerful unit in the medium price range.
Big Blue's big $5bn bet adjusted, modified, reduced, back for more
Microsoft CEO Satya Nadella
Redmond needs to discover the mathematics of trust