Channel Register®

Original URL: http://www.channelregister.co.uk/2005/10/04/ingram_euro_market/

Ingram punts wireless

Pan-Euro marketing

By John Oates

Posted in IT Channel, 4th October 2005 13:51 GMT

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Ingram Micro is running a pan-European marketing campaign to encourage resellers to: "Get Mobile, Stay Connected".

The campaign offers reseller education as well as sales and marketing support. It will run in 14 countries until the end of the year and aims to encourage resellers to sell mobile and wireless equipment.

Ingram is offering resellers bundled offerings - a device, an email product, and a mobile connect card or data subscription - to sell.®