Ingram Micro Europe has set up a business team to drive sales of mobile phones and other wireless products. Team members are Mark Moons, who joins the distie giant from Dangaard Telecom, and Remco van der Panne, an internal appointment.
They will work with in-country marketing bods and vendor partners to work up tasty bundles and marketing campaigns.
Ingram aims to build up a complete "Out of Office" portfolio and notes that it already holds franchises for Sony-Ericsson, HP, Palm, and Tom Tom and others. It also has operator contracts with Vodafone, T-Mobile, Orange, KPN and Amena.
Next quarter, Ingram will run the next edition of the "Speed Up Your Mobile Business" campaign, last run two years ago. ®