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By | John Oates 26th July 2005 08:38

Dell leaked email shows channel plans

Direct threat haunts dealers

A leaked email reveals Dell wants to get closer to UK resellers.

The company, which prides itself on its direct relationship with customers, is running a reseller event at the end of August. The event is for a "select number of partners" and will include an overview of service and support offerings, a factory tour and a meeting with an account manager.

The email was sent by Paul Cawley, VAR sales at Dell. He would not comment further but Dell did provide a statement: "Dell works with VARs when customers ask us to, but we still keep our direct relationship with the customer. This helps ensure we can effectively respond to customer needs." More details on VNUnet here.

A source close to Dell told the newswire they expect the event to result in Dell unveiling a formal channel structure.®

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