The Channel logo

News

By | Joe Fay 14th July 2005 13:34

Azlan puts planets into orbit

Gonna make you a star-e-ar-e-ar

Azlan has reorganized its business development programme around a series of “planets” which it says will help any reseller become a master of the universe.

Each planet will encompass all the distributors’ resources - marketing materials, training, education, pre-sales support – for a given technology area. Azlan stretches the metaphor further by saying the interdependency between technology areas mirrors the way real planets co-exist within an ordered, stable universe.

The first planet set spinning will concentrate on IP telephony, with a security planet creeping over the horizon later this summer, while a world of mobility is due to come into view some time in the autumn.

Mark Stancombe, programme manager at Azlan, said one of the problems resellers face when moving into new technology areas was the commitment to training and support, both in terms of investment and time.

Resellers do not have to pay to enroll in the planet programme, and Stancombe said it should allow resellers to get up and running in new markets, and start generating revenues, before they have to make a major investment.

Related stories

Azlan teams up with Nortel for SMB IP telephony push
Azlan goes a bundle on security services
EC clears Azlan takeover

alert Send corrections

Opinion

Neil McAllister

Claims that cloud will drive Oracle's future growth ring hollow
Pure Storage array

Neil McAllister

How the cloud taught Redmond to play by a new set of rules

Features

Pebble Steel
Meet the man who accidentally created the smartwatch hype
No, silly... he was the fall guy for years of Finnish folly
Fraud image