Sony 1, has signed up 1,500 resellers since 1 April - a month ahead of schedule.
Sony 1 bundles together all Sony's AV, IT and telecom products. It offers resellers one point of contact for all Sony products, marketing funds and other initiatives. The firm believes increasing demand for integrated solutions and products jusitifies the move to one point of contact for all dealers.
The company said it was happy with feedback received from the channel but the service would continue to evolve to meet dealers' needs. Sony Europe made sales of €12.03bn in 2005 for the year ended 31 March 2005.®