Earlier this week The Register reported on the launch of BT's new mobile-cum-landline phone - BT Fusion.
At the time we said the name was dreamt up by those free thinkers at its "creative boutique". However, we now accept that this was wrong and the brand name was actually dug out and reprocessed by the telco's "Recycling Old BT Names and Logos Department".
For BT Fusion used to be name of the telco's "converged voice & data office communications system", which has since been renamed IP Office and is sadly no longer available.
Snag is, there are still BT punters out there with old BT Fusion systems (not to be confused with the BT Fusion phone, btw) and they're...well, to put it bluntly...confused.
Said one: "When I first read this announcement [of the new BT Fusion phone] my first thought was 'So what the hell am I supposed to call my current BT Fusion system?'
"It's going to cause lots of confusion when we call up BT to complain about our Fusion system being broken again only to be asked if we're sure that we have BT Broadband."