Ingram Micro improves software offers
Print storyIt's June, so it must be software month
Posted in Software & Security, 1st June 2005 14:21 GMT
Free whitepaper – The future of SaaS and IT infrastructure management
Ingram Micro Europe is promising June will be software month at the disty.
Ingram is encouraging dealers to make the most of software sales. It is laying on marketing campaigns, bundled deals and other promotions to increase software sales.
The disty chose June because it is a traditionally busy month both for software sales and license renewals.
The marketing campaign is backed by big vendors like Adobe, Microsoft, McAfee and Symantec.
Ingram sales staff have received "in-depth" training prior to the sales push. Ingram hopes the marketing will increase use of its online e-licensing tools.
The "June Software Month" runs in 14 European countries including; Austria, Belgium, Denmark, the Netherlands, Spain, Sweden and the UK.
Related stories
Tech Data ' pales beside Ingram Micro' - CSFB
Ingram Micro gets closer to AMD
Licence models: time for change
Free whitepaper – Impact of the dramatic increase in devices on the cost to support
Should your email live in the cloud: a comparative cost analysis
Hosted security IT manager's guide
Jump start your Application Security initiatives
Securing your Apache web server with a Thawte digital certificate
Sign up, sign up for The Register IT security newsletter
Former top Sun exec mourns end of a franchise
Win an HTC Touch Diamond2!
Disties braced for autumn reseller collapses