The Channel logo

News

By | John Oates 1st June 2005 14:21

Ingram Micro improves software offers

It's June, so it must be software month

Ingram Micro Europe is promising June will be software month at the disty.

Ingram is encouraging dealers to make the most of software sales. It is laying on marketing campaigns, bundled deals and other promotions to increase software sales.

The disty chose June because it is a traditionally busy month both for software sales and license renewals.

The marketing campaign is backed by big vendors like Adobe, Microsoft, McAfee and Symantec.

Ingram sales staff have received "in-depth" training prior to the sales push. Ingram hopes the marketing will increase use of its online e-licensing tools.

The "June Software Month" runs in 14 European countries including; Austria, Belgium, Denmark, the Netherlands, Spain, Sweden and the UK.

Related stories

Tech Data ' pales beside Ingram Micro' - CSFB
Ingram Micro gets closer to AMD
Licence models: time for change

alert Send corrections

Opinion

Privacy image

Frank Jennings

Two working parties, ministers galore... but data transfer law remains in limbo
EMC_Unity_bezel

Chris Evans

It does simplify the hardware setup, whatever it is
A microscopic view of the biometric shark skin. Pic: James Weaver

Chris Mellor

Do something and stop faffing about in the bush league

Kat Hall

International system in general needs greater transparency

Features

Nerd fail photo via Shutterstock
Shouting match
Single market vs. rest of the world
hacker
Mostly it's financial crime. Here's what all the cool kids' terms mean in English
Apple logo. Pic: Blake Patterson
Plenty of bumps in the 40-year road for Mac makers