The Channel logo


By | John Oates 23rd May 2005 11:17

Email marketing set to grow

Good news for spammers, sorry - email marketeers...

Email marketing in the UK is set to enjoy strong growth this year thanks to rising demand and a move to third party solutions rather than in-house systems.

Researchers from E-consultancy believe the UK market will grow 25 per cent from £120m in 2004 to £148m this year. This growth is despite price pressure on basic delivery services.

Strong demand from eccommerce firms, media and publishing, financial services, technology and travel and leisure companies will help grow the market. Although there is price pressure on basic services, providers are increasingly offering additional services like strategy and copy writing.

The number of players is expected to shrink this year as US firms look for acquisiton targets and existing European players decide to consolidate rather than compete in an increasingly commoditised market.

More details from E-consultancy here.

Related stories

FTC wants to tweak CAN-SPAM Act
UK IT bosses confused about governance
Watchdog groans as email hoax returns to life

alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe