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By | Team Register 13th April 2005 23:37

VIP goes ecommerce-tastic

Website makeover

VIP Computer Centre has given its website a makeover to match its new corporate image. More importantly, the Warrington-based distie has upgraded the ecommerce bits and bobs, delivering "massive enhancements", it says rather modestly.

Here is a list of new features: better searching and ordering tools, saving remarks / product code by SKU, product comparison, website customisation, guided customer services and returns processes, order tracking and fully automated secure credit card payment.

VIP has also produced an XML version of its line card, complete with pictures, prices and stock availability. Dealers can whack the data into their own online shops, the distie says. A white-label version, whereby VIP ships direct to the dealers' customers under the dealers name is to be made available to a "small number of strategic partners". This service goes live in the autumn. ®

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Chris Mellor

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