The Channel logo

News

By | Tony Smith 10th March 2005 20:37

Apple backs Blu-ray

Preferred HD optical storage medium

CeBIT 2005 Apple has joined the Blu-ray Disc Association, throwing its weight behind the more technically impressive but perhaps less strongly branded HD optical medium.

The Mac maker formally gave its support to the next-generation disc format at a BDA meeting in South Korea on Monday, but the decision was only made public today. It joins the likes of Sony, Dell, HP, Sharp, Philips, Panasonic, Hitachi and eight other consumer electronics, IT and media companies on the Association's board of directors.

Apple has tended to stay away from such inustry consortia unless it's had a hand in the creation of the technologies the groups are promoting. In this case, however, the company's strength in the digital content creation market and its desire to not only retain but also build its market position appears to have persuaded it to come off the fence on the BD vs HD DVD debate.

Indeed, Apple used the announcement of its BDA board of directors membership to re-iterate its support of HD video across its range of consumer-friendly 'i apps', such as iMovie HD, and pro tools like Final Cut HD.

Apple has already said it will support the H.264 HD video codec in the next major release of QuickTime, version 7, due later this year alongside the release of Mac OS X 10.4 aka 'Tiger'.

BDs can stored 25GB on a single-layer disc, 50GB on two-layer versions, significantly more than HD DVD's 15GB and 30GB single- and dual-layer capacity. The BDA believes it has the medium's durability problems sorted out, courtesy of a dust, grease and dirt-repelling hard coat developed by TDK.

Against BD's technical superiority stands the mindshare the rival format has thanks to those three letters, D, V and D, now totally associated in the mind of consumers with high-quality digital video. ®

Related stories

Chinese manufacturers sue DVD patent pool
Studios announce HD DVD movie release lists
Game firms back Blu-ray
Blu-ray Disc maker to 'abolish cartridges'
JVC preps dual DVD/Blu-ray disc
Toshiba launches HD DVD consortium
Toshiba touts DVD/HD DVD hybrid
Major studios back HD DVD

alert Send corrections

Opinion

Lightning

Jack Clark

Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead

Features

Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany
Inside the Google Lab where surgeons prepare the human/dog experiment
Big Blue exec tells El Reg what to keep an eye on