The Channel logo

News

By | John Oates 2nd February 2005 09:35

Simply Computers changes name

Misco Consumer

Simply Computers, hit by huge redundancies last week, is rebranding as "Misco Consumer". Simply customers are unaffected by the name change. with warranties honoured, as before.

A spokeswoman for Misco told El Reg: "Misco is well known in the business market and the Simply name will be gradually phased out over the next few months to be replaced by Misco Consumer." She said existing warranties will be supported and the firm will improve its website. The change is designed to improve efficiency and cut costs. Misco Conusmer will continue to trade through magazines, its website and direct mail campaigns.

Simply was credited with improving sales but they proved too expensive for its parent company, Systemax. Simply, or Misco Consumer, will source machines from Systemax in the US; there will be no UK manufacturing or assembly.

In early January 50 jobs went at Misco when the firm closed its Greenock sales office. ®

Related stories

Simply Computers suffers big redundancies
Misco pulls plug on Scotland
Systemax completes UK restructuring

alert Send corrections

Opinion

frustration_anger_irritation_annoyance pain

Felipe Costa

Pressure to perform for stock market bearing down on disties
Columns of coins in the cloud

Michael Cote

Anything that simple to use has got to be complex to set up
Internet of Things

Gavin Clarke

This time, Larry's Oracle is going after the networking giants

Features

No email? No CRM? No Daily Mail iPad edition? You need a plan
Sinofsky's hybrid strategy looks dafter than ever
Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club