The Channel logo

News

By | John Oates 2nd February 2005 09:35

Simply Computers changes name

Misco Consumer

Simply Computers, hit by huge redundancies last week, is rebranding as "Misco Consumer". Simply customers are unaffected by the name change. with warranties honoured, as before.

A spokeswoman for Misco told El Reg: "Misco is well known in the business market and the Simply name will be gradually phased out over the next few months to be replaced by Misco Consumer." She said existing warranties will be supported and the firm will improve its website. The change is designed to improve efficiency and cut costs. Misco Conusmer will continue to trade through magazines, its website and direct mail campaigns.

Simply was credited with improving sales but they proved too expensive for its parent company, Systemax. Simply, or Misco Consumer, will source machines from Systemax in the US; there will be no UK manufacturing or assembly.

In early January 50 jobs went at Misco when the firm closed its Greenock sales office. ®

Related stories

Simply Computers suffers big redundancies
Misco pulls plug on Scotland
Systemax completes UK restructuring

alert Send corrections

Opinion

Windows 10 on Surface 3

Tim Anderson

It's do-or-die for Microsoft's new operating system on 29 July
Wine Taps by N Wong, Flickr, CC 2.0 License

Simon Sharwood

Clouds sell compute by the glass. On-premises kitmakers want to sell wine-as-a-service

Greg Knieriemen

Privacy, security, information sovereignty, what we all want, right?
Microsoft's Joe Belfiore, speaking at Build 2015

Andrew Orlowski

Redmond devotees may as well have demanded manga desktop wallpaper

Features

Time to pull out the magnifying glass to swot up on those Ts&Cs
Android icon desktop toys
Nice devices, now speak 'enterprise' to me
Standard Form 86 reads like a biography of each intelligence worker
Protestor barricade image via Shutterstock
Breaking through the hardware barricades to a new network state