The Channel logo

News

By | John Oates 2nd February 2005 09:35

Simply Computers changes name

Misco Consumer

Simply Computers, hit by huge redundancies last week, is rebranding as "Misco Consumer". Simply customers are unaffected by the name change. with warranties honoured, as before.

A spokeswoman for Misco told El Reg: "Misco is well known in the business market and the Simply name will be gradually phased out over the next few months to be replaced by Misco Consumer." She said existing warranties will be supported and the firm will improve its website. The change is designed to improve efficiency and cut costs. Misco Conusmer will continue to trade through magazines, its website and direct mail campaigns.

Simply was credited with improving sales but they proved too expensive for its parent company, Systemax. Simply, or Misco Consumer, will source machines from Systemax in the US; there will be no UK manufacturing or assembly.

In early January 50 jobs went at Misco when the firm closed its Greenock sales office. ®

Related stories

Simply Computers suffers big redundancies
Misco pulls plug on Scotland
Systemax completes UK restructuring

alert Send corrections

Opinion

Chris Mellor

How long before Blue Big HQ pulls the plug on the whole thing?

Chris Mellor

Drives nails forged with Red Hat iron into VCE's coffin
Sleep Cycle iOS app screenshot

Trevor Pott

Forget big-spending globo biz: it's about the consumer... and he's desperate for a nap

Features

Windows 8.1 Update  Storeapps Taskbar
Chinese Buffet self-service
Chopping down the phone tree to scrump low-hanging fruit
An original member of the System/360 family announced in 1964, the Model 50 was the most powerful unit in the medium price range.
Big Blue's big $5bn bet adjusted, modified, reduced, back for more
Microsoft CEO Satya Nadella
Redmond needs to discover the mathematics of trust