The Channel logo

News

By | John Oates 2nd February 2005 09:35

Simply Computers changes name

Misco Consumer

Simply Computers, hit by huge redundancies last week, is rebranding as "Misco Consumer". Simply customers are unaffected by the name change. with warranties honoured, as before.

A spokeswoman for Misco told El Reg: "Misco is well known in the business market and the Simply name will be gradually phased out over the next few months to be replaced by Misco Consumer." She said existing warranties will be supported and the firm will improve its website. The change is designed to improve efficiency and cut costs. Misco Conusmer will continue to trade through magazines, its website and direct mail campaigns.

Simply was credited with improving sales but they proved too expensive for its parent company, Systemax. Simply, or Misco Consumer, will source machines from Systemax in the US; there will be no UK manufacturing or assembly.

In early January 50 jobs went at Misco when the firm closed its Greenock sales office. ®

Related stories

Simply Computers suffers big redundancies
Misco pulls plug on Scotland
Systemax completes UK restructuring

alert Send corrections

Opinion

Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella
Stranded_ships

Chris Mellor

Thousands of layoffs announced as spinning rust enters its death spiral

Features

STRASBOURG, JUNE 29, 2016: The seat of the European Parliament. by Marco Aprile for shutterstock. EDITORIAL USE ONLY
Plan b, image via Shutterstock
EU workers, new markets: post-Brexit pressure on May & Co
Tough question, pic via Shutterstock
Honest mistake with your licensing? Audit police look at it on a 'case by case basis'