The Channel logo

News

By | Tony Smith 28th January 2005 17:02

Intel baffles with latest trademarks

Slogan's run...

Intel has added a pair of trademarks to its large roster of protected names: 'Intel Inside VIIV' and 'Intel VIIV'.

Not surprisingly, there's a considerable amount of head-scratching going on in web-based Intel-watching circles as to what the chip giant is thinking. The speculation isn't helped by Intel's refusal to comment, even though the trademark filings are a matter of public record.

The trademarks have also been filed in Germany.

Some say the 'VIIV' is a reference to a dual-core ('II') Pentium 5 ('V'). Others suggest the symbol indicates 64-bit: VI for six, IV for 4. However, LXIV would be a better indicator of 64-bit technology, perhaps, and certainly a more accurate way of showing the number in Roman numerals.

Either way - and neither idea has been confirmed, in any way - the meaning is not immediately obvious to potential punters; and it doesn't follow the company's usual approach to technology naming schemes.

'Vacuous Intel Initiative Verbiage', anyone? ®

Related stories

World chip inventory fell 38% in Q4
Intel gets it right for once
Intel to bring 64-bit to P4, Celerons in Q2
AMD's 2006 roadmap - details emerge

alert Send corrections

Opinion

Alexandre Mesguich

Change is order of day as tech giants shift strategy gears
Partnership

Frank Jennings

Confused? No problem, we have 5, no 6, no 7... lots of standards

Chris Mellor

VC sequence could end not with a bang, but a whimper
Sad man stares glumly over boxed contents of desk. Image via shutterstock (Baranq)

Features

money trap conceptual illustration
Big boys snare the unwary with too-good-to-be-true deals
Angus Highland cow
Pet carriers not wanted for whitebox stampede
FBcoldstoragearray
Sorry OpenStack and Open Compute, we're not all Facebook
Gary Kovacs, CEO of AVG. Pic: World Economic Forum
Scammy download sites? Government snooping? Run of the mill for Gary Kovacs