The Channel logo

News

By | Tony Smith 28th January 2005 17:02

Intel baffles with latest trademarks

Slogan's run...

Intel has added a pair of trademarks to its large roster of protected names: 'Intel Inside VIIV' and 'Intel VIIV'.

Not surprisingly, there's a considerable amount of head-scratching going on in web-based Intel-watching circles as to what the chip giant is thinking. The speculation isn't helped by Intel's refusal to comment, even though the trademark filings are a matter of public record.

The trademarks have also been filed in Germany.

Some say the 'VIIV' is a reference to a dual-core ('II') Pentium 5 ('V'). Others suggest the symbol indicates 64-bit: VI for six, IV for 4. However, LXIV would be a better indicator of 64-bit technology, perhaps, and certainly a more accurate way of showing the number in Roman numerals.

Either way - and neither idea has been confirmed, in any way - the meaning is not immediately obvious to potential punters; and it doesn't follow the company's usual approach to technology naming schemes.

'Vacuous Intel Initiative Verbiage', anyone? ®

Related stories

World chip inventory fell 38% in Q4
Intel gets it right for once
Intel to bring 64-bit to P4, Celerons in Q2
AMD's 2006 roadmap - details emerge

alert Send corrections

Opinion

Trevor Pott

Why aren't you, personally, stopping the moronocalypse?
Star Trek Into Darkness

Chris Mellor

Federation fissiparousness to form co-ordinated divisions
iot_internet_of_things

Chris Mellor

EMC is ahead overall with HDS mounting an IoT catch-up

Features

Lego gandalf by https://www.flickr.com/photos/isherwoodchris/  CC 2.0 https://creativecommons.org/licenses/by-sa/2.0/ attribution sharealike
Why interconnectivity in the cloud is tougher than just stacking bricks
Handing over dollars picture via Shutterstock
Steve Ballmer. Pic:  Aanjhan Ranganathan
Nokia is the biggest write-off yet, but it wasn't the first
Confused computer keyboard
Last Christmas, I gave you my Cloud, the very next day you gave it away