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Original URL: http://www.channelregister.co.uk/2004/12/24/amd_dutch_ads/

AMD told not to execute 'no execute' ad campaign

Dutch advertising authority ticks off chip maker

By Jan Libbenga

Posted in IT Channel, 24th December 2004 09:52 GMT

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Chip manufacturer AMD can no longer claim in a Dutch advertising campaign that users of its Athlon 64 processors don't have to worry about viruses.

AMD is currently the only company offering what is calls Enhanced Virus Protection Technology [1] on desktop and notebook PCs, but the Dutch advertising board, Reclamecode Commissie [2], says AMD's adverts are misleading. Because the technology only works with Windows XP Service Pack 2, protection is limited.

The core of AMD's Enhanced Virus Protection is the so-called 'no-execute' (NX) technology, which can be used to prevent malware from executing out of memory reserved for data. It helps to block buffer overflow attacks [3]. ®

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