The Channel logo

News

By | Jan Libbenga 24th December 2004 09:52

AMD told not to execute 'no execute' ad campaign

Dutch advertising authority ticks off chip maker

Chip manufacturer AMD can no longer claim in a Dutch advertising campaign that users of its Athlon 64 processors don't have to worry about viruses.

AMD is currently the only company offering what is calls Enhanced Virus Protection Technology on desktop and notebook PCs, but the Dutch advertising board, Reclamecode Commissie, says AMD's adverts are misleading. Because the technology only works with Windows XP Service Pack 2, protection is limited.

The core of AMD's Enhanced Virus Protection is the so-called 'no-execute' (NX) technology, which can be used to prevent malware from executing out of memory reserved for data. It helps to block buffer overflow attacks. ®

Related stories

Intel 3.8GHz P4 570J slips out
Intel delays Xeon E-0 core update to 29 October
Intel ships 'execute disable' Pentium 4s
Transmeta ships 90nm Efficeon
WinXP SP2 = security placebo?
Corporates can delay XP SP2 auto-update
Intel 'Nocona' Xeon to get 'no execute' support
Intel to add NX security to Pentium 4 in Q4
Transmeta pledges 'no execute' security support

alert Send corrections

Opinion

Jack Clark

Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
Microsoft CEO Satya Nadella
ARA_LIbertad

Chris Mellor

Elliott Management sinks its teeth into retiring godhead
Satya Nadella

Features

Failure to crack next-gen semiconductors threatens to set back humanity
SMEs get lip service - what they need is dinner at the Club
SAP Match Insights
Vorsprung durch grossendatatechnik, as we like to say in Germany
Inside the Google Lab where surgeons prepare the human/dog experiment
Big Blue exec tells El Reg what to keep an eye on