PNY UK (http://www.pny.com/aboutPny/locations.asp) is looking for specialist dealers to flog the Nvidia Quadro FX 4000 SDI (http://www.nvidia.com/page/qfx_4000sdi.html) graphics card to broadcast houses.

The components maker has a UK solus for the card, which slots into workstations used for editing film and video. It ain't cheap - the list price is around $6,000 ex-VAT, but PNY is pitching the card against an even more expensive rival, SGI, the dominant workstation supplier in this market. The SGI equivalent, costs $26,000, according to PNY. Of course, resellers have to put the Nvidia card into hardware and probably add some software too, for that classic value-added sale.

PNY has signed up one reseller so far, Man and Machine, and has invited another half a dozen interested dealers for a Nvidia training day to learn more about the technology. It reckons that the market should be covered by a maximum of 12-15 resellers.

PNY was set up in 1985 to provide components to OEMs making everything from desktops and workstations to servers. It specialises in memory - it claims a majority market share of US retail sales, flash products, and Nvidia-only graphics boards. Its headquarters are in Parsippany, New Jersey. ®

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