The Channel logo


By | John Oates 30th September 2004 10:59

PNY broadcasts to reseller nation

High-end graphics cards looking for a home

PNY UK is looking for specialist dealers to flog the Nvidia Quadro FX 4000 SDI graphics card to broadcast houses.

The components maker has a UK solus for the card, which slots into workstations used for editing film and video. It ain't cheap - the list price is around $6,000 ex-VAT, but PNY is pitching the card against an even more expensive rival, SGI, the dominant workstation supplier in this market. The SGI equivalent, costs $26,000, according to PNY. Of course, resellers have to put the Nvidia card into hardware and probably add some software too, for that classic value-added sale.

PNY has signed up one reseller so far, Man and Machine, and has invited another half a dozen interested dealers for a Nvidia training day to learn more about the technology. It reckons that the market should be covered by a maximum of 12-15 resellers.

PNY was set up in 1985 to provide components to OEMs making everything from desktops and workstations to servers. It specialises in memory - it claims a majority market share of US retail sales, flash products, and Nvidia-only graphics boards. Its headquarters are in Parsippany, New Jersey. ®

Related stories

ATI unveils mid-range Radeon X700
Nvidia 6800 Ultra head-to-head
ATI RV410 'to ship in October'

alert Send corrections


Frank Jennings

What do you do? Use manual typwriters or live in a Scottish croft? Our man advises
A rusty petrol pump at an abandoned gas station. Pic by Silvia B. Jakiello via shutterstock

Trevor Pott

Among other things, Active Directory needs an overhaul
Baby looks taken aback/shocked/affronted. Photo by Shutterstock

Kat Hall

Plans for 2 million FTTP connections in next four years 'not enough'
Microsoft CEO Satya Nadella


League of gentlemen poster - Tubbs and Edward at the local shop. Copyright BBC
One reselling man tells his tale of woe