GE Access changes name
PrintImage makeover
Posted in IT Channel, 28th September 2004 16:01 GMT
Free whitepaper – Managing desktop software for fun and profit
General Electric's marketing bods have left no stone unturned in their search for "a new branding architecture". The upshot so far as GE Access, its Sun Micro distribution business, is concerned is a tweaked name.
GE Access is now to be called "Access Distribution, a General Electric Company". Not a big change, so why the makeover?
Here is what Deborah Lees, UK marketing manager at Access Distribution, has to say on the matter: "The modification allows the business to still benefit from the reputation and recognition it has earned with the 'Access' name, and at the same time, align itself with the power and brand recognition of GE. We will benefit from the support and leadership of GE, and yet continue to strengthen our own reputation and service as Access Distribution."
As one would expect from a cost-conscious distie, Access Distribution is going for a slow phase-out of old-name branded materials. ®
Free whitepaper – Straight Talk with Dell: Sending out an SaaS
Managing desktop software for fun and profit
Analyst Keynote: The Register Agile Data Center Summit
Dell PowerEdge R710 solution with VMware ESX vs. Dell PowerEdge 2850 solution
Seven ways to lower storage costs
Sign up, sign up for The Register IT security newsletter
Microsoft's Windows 7 price gamble - and why it's flawed
Managing Desktop Software for fun and profit
Intel's flash new SSDs hit by bugs